‘Product Marketing Strategies’
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The IPTV Decision

Sunday, May 9th, 2010

rural-telco-iptv

This short video provides an overview of a research methodology one can use to measure the possible annual revenue a telecommunications company might expect from an IPTV solution within a given market.

The video provides some background, two sample analyses that demonstrate actionable information, and an overview of the research methodology along with schedule and base costs.

If you are your team are trying to decide if now is the time for an IPTV solution, this might be the most important 5 minute video you can watch.

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What Makes for a Good In-Store Demonstration?

Tuesday, January 26th, 2010

retail-sampling-imageThere is a lot of news about Sams Club outsourcing product demos (see article by Chris Burritt at Bloomberg for just one of many examples).

In this article, I read a quote I don’t entirely agree with.

“Sampling mitigates risks for brands,” says VP and gm Brian Pear. “It’s less risky for mom because she’s able to sample it for free.”

Having reviewed and analyzed the sales data for 100+ retail brands over the past four years I have to say that this simply is not true for all brands.  There is a lot that needs to be in place for an in-store sampling experience to directly create incremental sales.
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