When you look at website statistics day in and day out, trends start to emerge.
You’ll find that only some of the content on your or a Client’s site is delivering most of the traffic. I haven’t tested it but I’d bet you that the 80/20 rule applies (that’s 80% of your traffic coming from 20% of your content).
That’s why there is one critical principal you must use with your content to maximize the impact.
