When you look at website statistics day in and day out, trends start to emerge.
You’ll find that only some of the content on your or a Client’s site is delivering most of the traffic. I haven’t tested it but I’d bet you that the 80/20 rule applies (that’s 80% of your traffic coming from 20% of your content).
That’s why there is one critical principal you must use with your content to maximize the impact.
I read a great tweet today. It simply said, “Marketers choose social media ovr DM? If done rt, it’s the same thing, guys.” I couldn’t’ agree more.
For marketers, any means of reaching out to a potential customer is done with two objectives in mind. You are always trying to either change consumer behavior or change consumer attitude. The rules of marketing haven’t changed.
The players have gotten smarter, the equipment has been greatly enhanced, the field has been radically reshaped. But the purpose, objectives, and opportunity remains the same. So…
Let the games begin. Marketing has been in transition for some time but as an industry, marketing analysts are just starting to figure it out. Have you?
This video is a riveting 4 minutes that defines the challenge and opportunity better than I’ve seen before.
