I read a great tweet today. It simply said, “Marketers choose social media ovr DM? If done rt, it’s the same thing, guys.” I couldn’t’ agree more.
For marketers, any means of reaching out to a potential customer is done with two objectives in mind. You are always trying to either change consumer behavior or change consumer attitude. The rules of marketing haven’t changed.
The players have gotten smarter, the equipment has been greatly enhanced, the field has been radically reshaped. But the purpose, objectives, and opportunity remains the same. So…
Let the games begin. Marketing has been in transition for some time but as an industry, marketing analysts are just starting to figure it out. Have you?
This video is a riveting 4 minutes that defines the challenge and opportunity better than I’ve seen before.
