Over the past four years I’ve focused on measuring event marketing programs. In that time, I’ve come to realize that there are three key considerations that seem to work every time.
Regardless of what your event marketing involves, you can always measure it. Here’s how…
Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge. It’s a field of marketing that thrives on the unique. While a traditional direct mail piece depends on tradition and consistency to generate predictable response, the event marketer is often challenged with coming up with something completely new.
