We closed the data collection phase of a project today. Most of the work we do here is focused on measuring and reporting on the reach, impact, and value of experiential marketing. Occasionally we have the opportunity to go back to our roots and design a traditional market research study. I thought I’d tell you about this one in particular. (more…)
‘Business Analytic’
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Thursday, February 3rd, 2011Marketing Analytics In Real Life (Hubspot Cartoon)
Thursday, May 13th, 2010
Thanks to the folks over at Hubspot for this one. Click the “More” link below to see a single frame cartoon about the reality of trying to understand the sometimes chaos of marketing analytics.
You can get the same level of insights from your off-line marketing as you can your online marketing!
We’re here to talk if you’d like to brainstorm how you can get a hold of your off-line marketing performance.
The IPTV Decision
Sunday, May 9th, 2010
This short video provides an overview of a research methodology one can use to measure the possible annual revenue a telecommunications company might expect from an IPTV solution within a given market.
The video provides some background, two sample analyses that demonstrate actionable information, and an overview of the research methodology along with schedule and base costs.
If you are your team are trying to decide if now is the time for an IPTV solution, this might be the most important 5 minute video you can watch.
January 2010 Consumer Spend Appears Down
Monday, January 25th, 2010
I’ve measured typical retail sales in January to be roughly 8.3% of the year’s total take.
When compared to December (the previous month) we’d expect to see January retail sales down around 16.2%. Not as bad as you’d expect but driven by due giftcard spending. (It usually gets steadily worse and bottoms out in May then takes a U-turn in June with “Dads and Grads”).
Five Business Analytic Principles To Get You Started
Friday, December 11th, 2009Business analytic ideas and concepts are often presented as extremely complicated. There are a lot of tools on the market today that are suppose to help with this. Each business analytic tool (often software) works hard to convince you that the project is so complicated you’ll need their product/software to complete it.
There is another side. It’s the side that recognizes that you have a business analytic need, but not the technical expertise or time to learn a new business application. Let’s bring the whole down thing down to earth.
