I love getting emails like this. If you have similar questions, I hope you know that you can always write us and ask anything. We offer an unlimited number of free 30 minute consultations on anything related to measuring experientail marketing.
A few weeks back a business acquantance wrote:
On May 5, 2011, at 7:17 PM, xxxxx xxxxxx wrote:
Hi Chris,
Hope you are well. Long time, but I have a request for you for some information, which may have some work attached to it. Still in development stages so nothing confirmed
We have a client that is looking for some comparison info for the ROI on Experiential to Above the Line advertising. Along the lines of what is the difference between $4m spent between experiential and traditional advertising. From this they may want to build this into the budget to track and report on the reach they are getting.
