| Business Analytics Blog |
Thanks to the folks over at Hubspot for this one. Click the “More” link below to see a single frame cartoon about the reality of trying to understand the sometimes chaos of marketing analytics.
You can get the same level of insights from your off-line marketing as you can your online marketing!
We’re here to talk if you’d like to brainstorm how you can get a hold of your off-line marketing performance.
This short video provides an overview of a research methodology one can use to measure the possible annual revenue a telecommunications company might expect from an IPTV solution within a given market.
The video provides some background, two sample analyses that demonstrate actionable information, and an overview of the research methodology along with schedule and base costs.
If you are your team are trying to decide if now is the time for an IPTV solution, this might be the most important 5 minute video you can watch.
When you look at website statistics day in and day out, trends start to emerge.
You’ll find that only some of the content on your or a Client’s site is delivering most of the traffic. I haven’t tested it but I’d bet you that the 80/20 rule applies (that’s 80% of your traffic coming from 20% of your content).
That’s why there is one critical principal you must use with your content to maximize the impact.
There is a lot of news about Sams Club outsourcing product demos (see article by Chris Burritt at Bloomberg for just one of many examples).
In this article, I read a quote I don’t entirely agree with.
“Sampling mitigates risks for brands,” says VP and gm Brian Pear. “It’s less risky for mom because she’s able to sample it for free.”
Having reviewed and analyzed the sales data for 100+ retail brands over the past four years I have to say that this simply is not true for all brands. There is a lot that needs to be in place for an in-store sampling experience to directly create incremental sales.
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I’ve measured typical retail sales in January to be roughly 8.3% of the year’s total take.
When compared to December (the previous month) we’d expect to see January retail sales down around 16.2%. Not as bad as you’d expect but driven by due giftcard spending. (It usually gets steadily worse and bottoms out in May then takes a U-turn in June with “Dads and Grads”).
