This short video provides an overview of a research methodology one can use to measure the possible annual revenue a telecommunications company might expect from an IPTV solution within a given market.
The video provides some background, two sample analyses that demonstrate actionable information, and an overview of the research methodology along with schedule and base costs.
If you are your team are trying to decide if now is the time for an IPTV solution, this might be the most important 5 minute video you can watch.
Download the Presentation (Right-Click & “Save As”; PDF; 1.05mb)
Download the Video (Right-Click & “Save As”; Zipped MP4; 6.03mb)
Video Highlights/ Speaking Points
- How to know how many current customers might switch to your service and what they might possibly pay.
- There are two key pieces of information required to make an informed IPTV decision: 1) knowing the size and value of your potential IPTV market, and 2) understanding what portion of that market would move their business to you.
- A three step solution: 1) Identify prevalence of pay-TV (i.e., cable) in your market, 2) Estimate current annual revenue generated from pay-TV services for current providers, and 3) Uncover the potential revenue that would be available for you.
- This is not a marketing strategy or retention research methodology. It is an approach that will do two specific things very well. It’ll tell you how big your potential IPTV market is and what it’s worth to you.
- In this example, a rural telecommunications provider’s market may have 3,358 household currently paying for television services at a rate of 2.23 million dollars per year. A new IPTV offering in this this hypothetical market could expect upwards of $454,383 in annual incremental revenue.
Tags: Business Analytic, Business Intelligence Analytics, Business Intelligence Tool, IPTV, Market Research Consultants, Product Marketing Strategies
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